Coca-Cola company and Yelena Isinbayeva Charity fund give children sports grounds for New Year
This year the Coca-Cola Company in Russia implements its volunteer project “Christmas caravan” together with Yelena Isinbayeva Charity Foundation. In the list of the good deeds of the Christmas caravan there will be five places in Russian regions where in the territory of orphan homes new sports grounds will be constructed.
This year Coca-Cola “Christmas caravan” in Russia marks its 15th anniversary : this ambitious project covers all the country. Every year Coca-Cola company members in Russia buy presents themselves and come to students of the affiliated orphanages to create the impression of winter miracle for them and help with the future social and professional adaptation.
The partnership with the Yelena Isinbayeva Charity fund corresponds to the philosophy of the “Christmas caravan”. The Coca-Cola Company in Russia supports the best social initiatives hoping that common efforts will help the young people find their place in life and feel themselves needed. The main target of Isinbayeva’s fund is to introduce effectively physical culture and sport into children and teenagers’ way of life and to attract children who are in difficult life situation and orphaned children to sport.
The Coca-Cola company and Yelena Isinbayeva Charity fund give children from five orphan homes in Moscow, St. Petersburg, Novocherkassk, Verkhny Tagil and Volzhsky sports grounds for the New Year. The grounds will be constructed in 2016. Until this time the fund was building sports grounds only in Volgograd, Yelena’s native city. Thanks to the partnership with the Coca-Cola Company the fund enters federal level.
This year the “Christmas caravan” will give presents to more than 11 000 children and teenagers from the affiliated orphan homes, rehabilitation centres and boarding schools in 73 cities of Russia. More than 2000 Coca-Cola volunteers will help children feel the atmosphere of true holidays these winter days.
-I am grateful to the Coca-Cola company for being ready to take part in out good deed.- Yelena Isinbayeva said – The future of Russian children, especially those who are in difficult life situations, concerns everyone of us. If we can give the new generation enough love and attention we will do the groundwork for our country’s future. The Coca-Cola Company has been supporting successfully charity projects for a long time in the whole world, and the Russian action “Christmas caravan” is a real implementation of children’s favourite fairy tale which thanks to the efforts of the company’s members, comes to every home.