“CHRISTMAS CARAVAN” PROJECT TO BE LAUNCHED TOGETHER WITH COCA-COLA COMPANY
In the end of 2015, Yelena Isinbaeva Charity Foundation and Coca-Cola Company launched a joint project aimed at sports grounds construction for orphanages in 6 Russian cities: Volzhsky, Volgograd region; VerkhnyTagil, Sverdlovsk region; Novocherkassk, Rostov region; Pskov; Moscow; and also Vyritza township, Leningrad (Saint-Petersburg) region.
It was decided to create an individual approach for ground project development according to the special needs of each center. Therefore, Volzhsky orphanage center now has outdoor sports ground with a special gymnastic set; Novocherkassk orphanage has a new football and basketball pitch; and Saint-Petersburg orphanage center now obtains a sports ground for the youngest fosters.
According to the developed project, 3 new sports grounds will be constructed in abovementioned orphanage centers by October 2016.
Yelena Isinbaeva, the President of the Charity Fund and two-time Olympic champion, said: “I believe that it is very important to help children, who face difficult life situations, and it is even more important to open them a sports world and to show how sport can change their lives! It is very easy to get lost in such a big world and our main goal is to give them a hand and show a right direction, to help them believe in themselves and teach how achieve great success no matter what. This kind of approach will ensure a strong foundation for future generations and, consequently, for the whole country development. Coca-Cola Company pays great attention to its charity projects; all the company’s initiatives can boast stability and consistency. Take my word for it, that patience, stability and deep self-belief are the key factors of high performance not only in sport, but also in other spheres of life”.