ISINBAYEVA FUND AND COCA-COLA OPEN NEW SPORTING GROUNDS FOR CHILDREN
The Coca-Cola Company together with Yelena Isinbayeva Charity Foundation open sporting grounds in social institutions across the country. As part of the annual voluntary Coca-Cola project ¨Christmas Caravan¨ in three other educational institutions of Russia new sporting equipment was installed.
On 5 September at an official ceremony Yelena Isinbayeva will open a new sporting ground on the territory of the Volgograd Primary School №1 that creates specially adapted educational programs for children with vision disorders.
Since 2015 as a result of the collaboration between the Coca-Cola Company and Yelena Isinbayeva Fund fourteen special grounds for games, competitions and workout (five of them in the Volgograd region) have been constructed. This year the fund and Coca-Cola built three grounds for games-based sport (each ground has a surface of 150 square m). New grounds were also built in Vologda on the territory of a School №1 for students with limited health abilities and in Oktiabrsk (Samara region) on the territory of the Oktiabrsk Social-Rehabilitation Centre for under 18s.
Yelena Isinbyavea, President of the Charity fund, two-time Olympic champion said: “A healthy life style is becoming a standard practice in the modern world, that is why our collaboration with Coca-Cola is so relevant and important. Creating conditions for sports activity of children and teenagers, being an example and a supporter on their way to self-development is that little thing that we can do for them.”
“We are proud of our partnership with Yelena Isinbayeva Charity Foundation. Like our partners, we believe that the development of social and sporting infrastructure for people with limited abilities has a great importance for the society. I am sure that our common projects will lay the basis of stable and positive changes in the society, and creation of a truly inclusive community where sport - whether it is running or football – will be available for everyone without exception. Also, these projects contribute to overcoming of social barriers.” – said Vladimir Kravtsov, Manager of Press Office of the Coca-Cola Company in Russia.
Partnership with the Charity foundation is an important part of the social responsibility program of the Coca-Cola Company in Russia. Every year the Coca-Cola Company performs a wide range of charitable, ecological, social and educational initiatives with an aim to develop a conscious attitude to the environment and to create favorable conditions for the social adaptation of people. The main goal of Yelena Isinbayeva fund goes together with Coca-Cola’s corporate philosophy. It consists in the support of children from social institutions and young talented athletes through the sport and to promote the sport and physical activity in life.